In general a continuity program is where your customer has made a purchase that they have agreed to be billed for on regular intervals. This can be yearly, or monthly, or however you choose to set it up. The consumer will have the ability to cancel at their digression.
There are different ways a person may opt into a continuity program. Sometimes it is a initial strategic offer that rolls into a monthly subscription. One of the best examples of a successful campaign for this is the “Football phone” offered by Sports Illustrated. Once someone purchased the football phone they were automatically put on the yearly subscription for Sports Illustrated where they received a new magazine each month. AND the only way a person could buy the football phone was to agree with the continuity program.
Another offer can be the “try now and pay later” or considered the “Free trial offer”. This is where a customer will agree to your terms of service and doesn’t get billed until a certain “free trail period” has elapsed. This can be structured to record the persons payment information at the beginning by processing a $1 payment. After this time period has elapsed they automatically roll into a membership with regular billings.
Similar to the “trial offer” is an “approval period” where they pay initially and agree to the terms, but have so many days to try out the product or membership and within that trial period – they can request a full refund.
You like the idea of having a continuity site but might wonder what type of continuity site to have.
Are you in a specialty niche? Do you know someone who is?
What about a specialty forum where people can exchange information and strategies for that niche. Reports or magazines. The kids are loving their skateboarding – is there an online magazine?
You can find out more about setting up a subscription base newsletter or magazine doing digital publishing
You could do it all yourself or let other people do it for you.
You can find experts everywhere.
You can even position yourself as an expert just by interviewing experts and providing the recordings as part of your membership benefits.
You can set up your whole product using content provided by other people. You just do the marketing!
And each month your membership grows – each month your income grows with it. Remember you need only acquire a customer once and then they keep giving you money for the same sale.
If you think it would be difficult or too technical to set up a membership site – it isn’t. Ryan builds one for you in 10 minutes. You can watch the video on setting up a membership site below.
Ryan calls it the “Set It and Forget It” way of online money generation
But the Continuity Blueprint program is no longer available to the general public. It was an excellent program but now Ryan has moved into bigger and better resources for you at the Digital Marketer Labs.
To start your own continuity program its good to know a good front-end strategy for making offers and acquiring customers. Do you know what type of billing arrangement you want? Monthly or yearly? Which will work best?
I suggest you investigate the Subscription Empire
About Rupert Wolfenstein
