Social media is now a very important strategy when promoting your business and businesses are starting to see that. So much so that during the last Superbowl Pepsi didn’t advertise and opted instead to use their marketing budget on social media.

Imagine that! Everybody’s out there Twittering and Facebooking, friending and following – how is this possibly business related?

Social media has gone from curiosity to craze and businesses who are on the social media train are profiting.

One big problem has come up though and that is the fact that too few people know how to properly direct social media traffic to their business and fewer still have little desire to learn how. As a matter of fact, social networking is frowned upon during work hours in many (if not most) places of work.

While these business have been alienating their world from a HUGE source of potential leads they have inadvertently been designing a high-demand job for the Tweet friendly herd.

Just do a quick search online to see what jobs there are. Jobs like social media strategist that pays around $60K.

Not to mention many other jobs that will soon require you know more than just a little something about social media. Jobs like customer service (last time the power went out the power company was Tweeting updates), and public relations (always good to have the next election candidate with a good profile on LinkedIn and Facebook).

Its a growing part of the world and the water is warm – come on in. Watch this video and what they are saying about Here is a link to a social media managers in the news!

He’s always been rather innovative with the money ideas and likes to tell stories of how he and his buddy would sell their blood plasma or have their wisdom teeth removed so they could sign up for drug trials.

When the idea popped in his head that he wanted to marry his now wife, he knew he needed enough scratch to get a diamond. He also knew he didn’t have enough teeth to come up with it but saw an online opportunity and developed it.

After graduation he worked as a financial consultant for a short while but saw the online opportunities were huge and quit working and dived into his new business.

Since then he has developed a blueprint of success that he has repeated in several niches and has partnered up with some rather resourceful people.

Oh – and she did say ‘yes’ and they are living happily ever after with 3 children (so -far) and a collection of thriving businesses.

One is the Idea Incubator LP which is a collection of talented and creative people that create, develop, and implement new and profitable ideas.

He also has Touchstone Publishing LLC that has several products and internet marketing programs like Total Access Club (since replaced with Digital Marketing Lab), Driving Traffic and Continuity Blueprint.

Ryan’s efforts have made him a successful business person and millionaire – several times over. Which means he certainly does have something of value to share.

Ryan does his part in sharing the wealth by 1. providing up-to-date information and instruction of how both you and I can duplicate what he has done. And 2. has a great affiliate set-up that you can apply the methods you learn and turn it into your own profit by joining Ryan Deiss’s affiliate program – he has a very generous structure.

Ryan has been successfully innovative – you can check out a list of the Ryan Deiss products that are currently available.

I say say with all honesty that I have purchased – and benefited – from most of the products that Ryan has published.

And just so you know – as a disclaimer – this site is not intended to be biographical in nature nor is it an official Ryan Deiss Site.

A list of Ryan products

Any questions or comments please contact us via email at support@whoisryandeiss.com or

This is me

Rupert Wolfenstein

(855) 559-0800
support@whoisryandeiss.com

An internet “troll” is a reference to an individual who’s only purpose in life seems to be to insult, rebuke, or just make non-nonsensical commentary. You can find these trolls in forums, in comment sections of blogs, Facebook comments etc. There is some belief that many are just people that have little to do with their time and others are just purposefully destructive – and – some are paid to be.

It is rumored that company’s hire trolls to visit the websites and publications of their competitors and try to publicly trash them in an effort to undermine their business efforts.

In some cases; trolling can be considered a form of harassment.

After Ryan make his “Death of the Web” video…

(you can read more about that here in the Digital Marketer Pro post where he talks about how there is a shift coming and what we can do about it.)

…the trolls came out to play and made their disagreement loudly known. So much so that Ryan made another video that addresses this controversy.

Digital Marketer “A Stern Rebuttal” Content Video

First let me start by saying that I do love being an internet marketer. Making money online is something I worked long and hard for and it paid off. AND I could not have done it without the help of Ryan’s products.

Back to being a Local Business Marketer.

It used to be when people would ask me what I did I would shuffle phrases around like “online marketer” – usually they give you that blank stare. Then I would try “web designer” for awhile and that had more understanding – sort of – they would at least have a couple of questions like “who do you work for?” or “how much would you charge me for a web site?” Where I would then have to explain that I design websites to sell affiliate products – then back to the 10000 foot stare!

After taking another one of Ryan’s courses “Subscription Empire” (which totally changed how I was doing things – thanks again Ryan!) I decided to tell people I was a “Publisher”. But again the response was still one of confusion or disinterest. I mean NOT that I NEED to be the bell of the ball but it is a little tiring to not have an interesting response.

You might think saying the obvious of “I make money online” would be interesting – but – it attracts the WRONG kind of interest. “Hey, can you teach ME to make money online?” “Really? are your one of those people I delete out of my inbox every morning” or – most often “What do you mean?”

Out of all that the only response that I ever gave that had any real tangible grain of understanding with anyone was “web designer” And being a big fan and firm believer in MSI’s (multiple sources of income) I would occasionally build a website for someone.

Then I had a buddy with a small business ask me to set him up online. So I did and SEO’d him the way I would any of my affiliate blog’s and ‘boom’ there he was on page one for many competitive keywords. BUT his competition was above him in the paid rankings and I don’t do a lot of PPC so I tried to help him out but found I was into something now I had no Idea what I was doing.

As always I like to shortcut my learning curve by looking for courses online and sure enough Ryan Deiss was promoting the “Instant Local Traffic” course – so I bought it. Very impressed! That was my second introduction to Laura Betterly (my first was during a RAW training in the DM Lab (which is something I highly recommend for anyone who is serious about being an internet marketer).

I will tell you this – Laura is completely dedicated to the success of her students. During the coaching calls she stays on the line, talking to us, answering questions – until all the questions are answered. I have been in coaching calls where she stayed well over two hours helping us.

Just as a side – as a member of DM Lab, you get up-to-date info that you don’t get any place else. I guess the more accurate way of putting it is – you get it FIRST. So while I was in the middle of the ILT course I got Ryan’s report on “YouTube Google Hack” and actually applied a couple of tweaks to one of the promo video’s we did for my buddy’s little brick & mortar business.

“BOOM” page one, with the video thumbnail, using his top competitors primary keyword!

So now I know this stuff is working, and I am feeling better about being able to help my buddy out so he could compete against his competitor, and I now KNOW that Laura teaches us REAL TIME stuff. Stuff happening TODAY! She tells us whats working, what isn’t, why, whats changing…. To me it was a non-issue whether or not I would invest in “Mobil Local Fusion”. So I did, and then I got another person wanting to “get online” but this time I know what I need to know to do really cool things with iPhones and codes and how to use Google Places to rank and – well – we are all making money now.

So guess what? Now I tell people “I am a Local Business Marketing Agent” – and that gets me business cards instead of blank stares

So I am really serious about growing this business now.

The next part that I am about to tell you – you don’t need to do – I have chosen to do it because I want to KNOW how to do everything. That’s just the way I am, I have this need to know HOW before I can decide whether or not I want to outsource.

By this time I want to know everything there is about Local Business Marketing and so I bought Kate Buck Jr.s “Let’s Get Social” – really excellent. She’s another great one on coaching. I have to hand it to Ryan – he can really pick some great people for training. This helped with all the social aspects involving Facebook, Twitter – and – she has been making updates (in REAL TIME) on using ‘Pinterest’. Social Media Marketing for local business is a MUST.

The one day I woke up and Google had merged Google Places with Google Plus and wasn’t sure what it meant. The very next coaching call with Laura we are talking about it and as always – she’s on top of it! Its a great feeling to have really smart people keeping up, and translating for you so you can help your clients.

Now the new course “Local Agency Startup” – has the outsourcing solution, all the new Google+ Pages stuff and of course Laura and her fabulous coaching! They have been working long and hard on the outsourcing solution and I am really happy its here. So of course I bought it!

And let me tell you what happened this week – I landed FOUR new business’s!

FOUR!

Invest in yourself and others will invest in you!

I guess you can say in conclusion (actually there is no conclusion to this, because its just growing, and learning and helping people) – If you are serious about building a business offline, and not looking for some silly “make money quick” BS, then I can tell you you can’t go wrong with any of the Local Business Marketing courses published by Ryan Deiss and his team. If you are wondering where to start? I would suggest starting with the newest course first then decide from there.

You will learn how you can start your business and set up so you can start helping (and charging $$ for it) your community business people with the new course Local Agency Startup.

[I took a screenshot behind the scenes for you - sshh! - look here 43 split tests 2.0 video ]

The full training package has videos, and handouts, and audio so you can learn in a traffic jam on the way to WORK.

(it would be nice to not have to GO TO WORK anymore wouldn’t it?)

If you are still not sure – get the official report with ALL the results from the 43 Split Tests 2.0.

Once you read the report you will know EXACTLY what is working online and the small changes that really have made the difference.

It isn’t about increasing your traffic – you just need to use these tested and winning designs and tactics – and you don’t need a lot of experience.

You don’t need more traffic. You just need tested designs. You can implement many of these tactics with little to no web design experience!

Go and take the report and immediately improve your sales!

No sleeping here.

The weekend starts January 18th and goes thru to the 20th 2013, at the Marriot Marquis in San Fransisco.

Friday 18th January 2013

Bright and early on Friday the first session covers the future of marketing. Hosted by Ryan Deiss himself, he and his staff will be covering the anticipated changes you will be facing as a marketer for 2013.

Important things like the “digital wallet” for smart phones will be looking at top growth this year.

Open-faced eCommerce and social shopping and how you can position yourself to profit.

ePublishing is still on the rise anticipated to triple this coming year. Leverage your videos by putting them in your Kindle ebooks.

What are PayWalls and how they are taking the drivers seat and putting blogging into the back seat?

Low priced advertising at .09c CPM using Demand Side Reminant Traffic.

Learning how to sell thousands of ebooks and turn them into a high traffic, lead gathering, money generation machine.

Video is still king and Ryan and his team are going to show you how to get ranked, traffic, and why you never need to appear in your own video again!

This one is very interesting; how to use eCommerce to increase revenue. Real physical products that turn a profit and how to tie them in with your Kindle and Facebook. Actually – just go read Ryan’s description here under the title Leveraged eCommerce.

Also covered on the first day is how to live in the post Panda world and what real marketers are doing for SEO today.

Friday night: Meet at the bar to meet up and JV with the hottest marketers today. You will be surprised to find out some of the newest millionaires don’t even tell other people.

Kick back, have a beer and mingle.

Saturday 19th January 2013

Day two…

Here is a little something not everyone knows about – if you can be bothered to show up (hungover or not) for the 8am start – there are 2 new iPads being given away. Sssshh! Keep that one to yourself.

Left over Q&A from Day One before jumping into “How to build a BIG list of BUYERS”. Learn about the “DelMar” Plan and how they leveraged it to add 14,000 buyers on a brand new list in sixty days. They cover several other tried and proven tactics to get a surge of buyers into your list.

Of course they will be covering traffic (this is the Traffic and Conversion Summit after all). Some of the things are solo mail, lead magnets and improved (up to 60%) optins. Using PPC for profit and beating the search engines at their own game. And more (including really odd traffic sources that work).

Mobile, mobile, mobile. Optins of over 50%, penny traffic, mobile money, and lots of free stuff (like scripts and templates)!

Learn where the smart money is being spent. How the free line is now paid and why the big ticket launch is old news.

What is “Crowd Funding” and how you can benefit from this. Learn where you can take advantage of private funding and how the US government has backed 500 Billion in small business bank loans just ripe for you.

Saturday night: This is when you put on your best dress and shinny down to the awards event. Who was nominated and who is getting the awards?

Saturday late night: Ask when you get there, I can’t tell you any more…

Sunday 20th January 2013

Just like Saturday, show up for 8 and you have a chance to win one of the brand new iPads being given to the early birds.

Wrapping up some of the questions that people will have from the previous day then jumping right into CONVERSIONS.

Find out some of the best conversion methods and how Ryan reduced his ‘cart abandonment’ issue by 60%.

Upsell your way to an increase of 50% in sales using this formula and how using teleseminars can triple profits and which discounts are doubling customer value.

DO NOT MISS THIS PART

No matter how late you were up the night before, no matter how hung over you are, do NOT miss this…

During this session there is the hottest, no one knows about, stuff – that is working gangbusters. This isn’t restricted to Ryan and his team either. Some of the participants are the undercover millionaires who will come out of hiding to share some of their best and most successful marketing strategies.

Wrap-up is the awards and final Q&A.

I wonder who is winning this year?

That was the big hang out for everyone.

Remember the marketing tactics for a successful Yellow Page ad? Like being listed first – so you would have “Apple Auto Glass” or “Aardvark Roofers”. Other tactics meant paying a little more so your listing in the ‘white pages’ was also highlighted in yellow.

You could pay for a BIGGER ad to try and stand out – although the drawback on this was – sometimes you were subject to the whim of the layout person who didn’t put you on the the right page, because there were too many other people with big ads, and you all couldn’t fit with the regular listings.

Then they came out with the multi-colour ads, full page, half page and finally those god-awful full page cardboard interruption things that you tear out as soon as you get your new Yellow Pages because they make it impossible to find anyone else. Do you notice its usually lawyers who buy that space? Who decided that effective advertising involved irritating a potential client was a good way to get noticed?

When was the last time you used the Yellow Pages? Do you remember? I do. I used them last week when the power was out so I could call the power company’s hotline to find out when I was getting the internet back. And the same the time before that. But the time before that was to look up my neighbours phone number not because they can’t be found in a Google search, because I didn’t try – The first time I had to call him (Just after I moved here and needed a load of gravel, I called the guy at the corner store to ask who I would call for something like that – and wrote the number in the phone book – and there it sits.) I can never remember his name to look it up on the computer.

Back to the Yellow Pages.

The Yellow Pages don’t work anymore. As a matter of fact – AT&T has lost so much money on the Yellow Pages they are selling them and using the capital to invest in their mobile services. You know they aren’t effective when even the owners admit defeat.

Online marketing for local business is an absolute must now and this is exactly what Instant Local Traffic is about.

Welcome Laura Betterly who brings years of experience to the local business marketing world. She and Ryan have put together this amazing course that gets to the bits and pieces of how to effectively compete in the local marketplace and all you need to know to be able to hang out your shingle as a local business marketer or marketing consultant.

She spends a full module and time on pay-per-click and how to become Google Certified. I really appreciated the time she spent on all that. And the coaching calls are amazing. I signed up for the Rain Maker Coaching – which is additional private coaching in addition to the regular coaching calls.

The guest appearances with Perry Belcher are wonderful too. He goes through some of the most insightful and resourceful sales tactics there are. The “cheese and whiskers” story is great – and makes SO much sense. As a matter of fact, the initial video – before you even start the course – was worth at least triple (if not more) the cost of the course itself.

They help by walking you through how to sell, and there is a private members Facebook group set up for impromptu mastermind sessions, Google Hangouts, and a great place to network to find resources and people to team up with.

Its a great course that walks you through how to get clients without having to go knocking on doors. How to outsource your work so you can spend your time managing your business and keeping your clients happy and – importantly – how you are helping your local economy by helping local businesses survive.

“You will get what you want – when you help enough people get what they want”

~ Zig Ziglar

Go check out the video that will tell you all about Instant Local Traffic

These are going fast and for the simple reason that it is an excellent and content rich training program up to the standards set by the Digital Marketer group.

AND – Ryan is offering a $2000 Authority site build for you by his team. This site will be totally SEO’d and ready to rock.

With your purchase of AuthorityROI Ryan is throwing in:

– ONE FULL YEAR of FREE Cloud Hosting with Unlimited Disk Space, Bandwidth, Email Accounts, and Domain Hosting with 99% uptime GUARANTEED…

– Ryan’s BEST Pre-Selected, Pre-Tested PREMIUM Site Themes (FIVE to chose from)…

– His top 12 plugins (pre-installed) so your site will have the same authority feel that his sites and sites like Mashable and TechCrunch all have…

– $250 in Google Adwords credit so you can buy “prime-the-pump” traffic on Google’s dime for your kickoff…

– Premium SEO package so your site gets indexed in Google, Yahoo and Bing in 24-48 hours after launch…

… PLUS you’ll get Ryan Deiss’s proven system for monetizing your new site!

This is as done for you as it gets!

No matter what, trading $97 for $2000 worth of propriety SEO, themes, plugin’s and experience is a no-brainer. That doesn’t even include all the perks of the AuthorityROI course itself! You don’t even have to wait for your new Authority site, it is a done-for-you service that is promised to be completed in the first week.

Its hosted for you too. But read more about that at the bottom – or better yet, let Ryan tell you himself.

Whats the catch?

Limited numbers – first come, first served and the offer will be cancelled once the numbers are filled.

Find out more and watch this 30min video. Its well worth taking the time and going through it because even if you don’t get AuthorityROI training package you will learn the following:

• Why Blogging is dumb!
• See the Authority Model that has replaced all of the worlds top websites.
• Why the Authority model is 10X easier and faster than blogging, requires NO tech skills, product creation or new ideas, or writing.
• How you excell with other peoples best content and reap the rewards of tons of instant traffic
• Authority sites receive lots of Google love and have an easy way to monetize.
• Plus, plus, plus, much, much, more!

He will show you how one of their sites – only 5 months old – is now getting over 1,089,000 page views [check out the growth chart!] all the growth happened when he stopped blogging and started with Authority. The reason?

Blogging is Broken

The examples he gives are good ones. Like when have you ever seen a talk show with only the same guest week after week? Or a magazine with only one article writer?

The top 100 Blogs are NOT BLOGS!

Ryan goes on in the video to show you how you can do it too. How to build out your site and how you can have the whole thing done-for-you for FREE!

As the owner of an Authority site you are the “Publisher” and you know – its the publisher and NOT the writer that makes the money! But – its the writers that send the traffic!

Also in this video you can see how other authority sites are not only getting people to write the content but also to totally manage the site. Find out how to choose your writers by learning their Klout scores so you will be assured of not only a good provider of content but also will send you traffic.

Find out how to make money with your Authority site. Ryan covers several different ways from doing affiliate reviews to selling the entire site. You need to check out some of the little sites that made no money actually sold for $165,000. These things have great value when done well. When you create an authority site instead of just a blog you have leverage.

Also you can use what you have built to spin out. That means to duplicate your income using the current following. As an example look at how Oprah spun out Dr Phil and then Rachel Ray. Several companies have had success doing this.

AuthorityROI will show you how to do all of this “soup to nuts” with one catch…

Ryan wants to build the largest community of Authority Site owners in the WORLD.

Watch the video now.

By becoming an affiliate and recommending a product through a blog, or email, or whatever digital means, when a person clicks on your specific affiliate link – and buys – you get credited for the sale.

And you get money.

Ryan has some really great products and as an affiliate marketer, he does a lot of the work for you. His landing pages are optimum, he is always testing and whenever he is doing launches he sends you pre-written emails to send to your list.

Becoming an affiliate of Ryan’s can be quite lucrative. He pays well and pays on time – all you need to do is apply.

He has a couple of different programs. The first one is his Infomastery LLC Affiliate Program and you can apply by going to Ryan Deiss Affiliate Program.

The other affiliate program is through his Digital Marketer Affiliate program and currently promoting the Number One Book System and AuthorityROI.

Why not apply for both? You won’t regret it.

If you are completely unfamiliar with, or new, to affiliate marketing – I have a book for you that will walk you through some of the steps. Just enter your email in the box below and I’ll send it to you immediately.

In the first report “Authority Hacks” [that you can get free for a limited time] Ryan alluded to a way to get a lot of free traffic to your authority site by a method he referred to as the Expert Aggregator Model.

The second report “Free Traffic Loophole” goes into much greater detail about this model of driving traffic to your site. The report itself is also being offered free for a short period of time (value $49) and is 24 pages of valuable information.

Many bloggers today either struggle to provide their own content or pay for content. What if you could get content written by other people for you – that actually generated traffic?

Ryan first got the idea for generating traffic to an Authority site, rather than just a blog after 1. he found there was not much traffic being generated following old style blogging [including trying guest-blogging]. 2. reverse-engineering what the real pro players were doing.

After taking a good close look at the high traffic generating sites out there one common thing they all seemed to have in common…

Managing and aggregating expert content is how you truly build authority… NOT BLOGGING!!!

Check out the video and the report where Ryan explores and spy’s on such sites as:

• HuffingtonPost.com
• DrudgeReport.com
• Forbes.com
• Mashable.com

Then he goes into more detail on what is now referred to as The OPRAH FACTOR!

People LOVE Oprah because she gathers interesting people and puts them out there for her market to view. Basically she is famous for aggregating content. The content on her show and in her magazine is all from other people. Celebrities, authors, news subjects, and global influences. Not much is about her and very little (if any) is written by her.

So how can you use this information to work for you? And how do you get traffic from it?

The report goes into depth about this and does a great job of giving a real-time example of one of Ryan’s own authority sites.

He has it into a simple formula which is OPC + R = T [**hint** T is TRAFFIC]

One of the coolest things to me was learning all about “reach” and how to use this knowledge to find the people whose content you can use.

AuthorityROI Bonus Videos

As a bonus when you get your Free Traffic Loophole report and access to the free training video’s – there are also now available a couple more free bonus videos well worth looking at. They go into deeper explanation about Authority reach, were to find writers that already have influence, and how to generate lots of free traffic from all this.

Ryan also covers how to contact the people once you have decided on who you want to write for you, as well as a sneaky little trick that can really help convince someone even if you are a no-name or just beginning a brand new Authority site. This is all covered in the free report

By-the-way, did you know you can guest-post for Digital Marketer? Find out how on page 18.